Weekly Special Report: ALPHABET (#GOOGLE)

 

WEB SEARCH INDUSTRY:

• GOOGLE CONTROLS APPROXIMATELY 91% OF THE GLOBAL SEARCH ENGINE MARKET. Microsoft Bing is the second-largest traditional search engine, with approximately 4.8%. Other competitors include Yahoo, Yandex, DuckDuckGo and Baidu.
• GOOGLE REMAINS THE CLEAR GLOBAL MARKET LEADER. Despite the growing popularity of AI tools such as ChatGPT and Perplexity, Google continues to dominate traditional internet searches.

Source: StatCounter, GlobalStats

 

ONLINE ADVERTISING:

• MARKET SIZE: MORE THAN $1 TRILLION IN 2025. Global spending on digital advertising has grown significantly, driven by social media, online shopping, video platforms, mobile applications and AI-powered advertising. The market is expected to continue growing over the coming years.
• MAIN COMPETITORS AND MARKET SHARE: Meta (Facebook / Instagram): 26.8%; Google (Alphabet): 26.4%; Amazon: 9.0%; TikTok: 4.8%; Microsoft: 2.1%; Apple: 1.6%; Other platforms: approximately 29.3%.
• GOOGLE ADVERTISING (2025): $294.7 BILLION (73% OF TOTAL REVENUE).

Source: Statista, Insider Intelligence (eMarketer), PwC, Grand View Research

 

ARTIFICIAL INTELLIGENCE (AI):

• GLOBAL MARKET SHARE (OCTOBER 2026): OpenAI (ChatGPT): 51.58%; Google (Gemini): 28.86%; Perplexity: 15.04%; Anthropic (Claude): 2.30%; Microsoft (Copilot): 2.18%; DeepSeek: 0.05%.

Source: StatCounter, GlobalStats

 

ALPHABET (GOOGLE): EVENTS

• EVENT (EXPECTED: NOVEMBER 19): ANTHROPIC INITIAL PUBLIC OFFERING (IPO). Anthropic, one of the largest AI companies in the world, is expected to go public on Thursday, November 19. The company is expected to conduct one of the largest IPOs in history, aiming to raise more than $60 billion in capital. Anthropic could be valued at approximately $1.4 trillion, making it one of the most valuable companies in the world.

 

ALPHABET GOOGLE HAS INVESTED MORE THAN 13 BILLION DOLLARS IN ANTHROPIC. Google has invested approximately $13.3 billion in Anthropic, although its total investment could be as high as $23 billion. Depending on how the shares are calculated, Google owns an estimated 6.6%–14% stake in the company.

Source: Yahoo Finance, Bloomberg Terminal, CNBC, Reuters

 

ALPHABET (GOOGLE): TECHNICAL ANALYSIS AND PRICE ACTION

• SUPPORT AREA: $280 - $250. After the most recent drop, Google’s stock price has found support in the $280 - $250 region, which was before that tested again late March and early April 2026.  However, the price could fall too.
• GOOGLE STOCK PRICE HIT AN ALL-TIME HIGH ON MAY 18, 2026: $403.46. The Google stock price is currently trading around $290. If it fully recovers to its previous high, it could offer an upside of approximately 39%. However, the price could also decline.
• FORECAST (Source: Bloomberg Terminal): JPMorgan forecasts $375; UBS forecasts $380; Oppenheimer forecasts $355; Baird forecasts $380;

GRAPH (Daily): January 2025 – November 2026

Please note that past performance does not guarantee future results

#GOOGLE, November 12, 2026
Current Price:   290

 

Example of calculation based on weekly market trend for 1.00 Lot¹

1.  The above calculations are made based on 1.00 lot which is equivalent of 100 units
2.  Calculations for exchange rate used as of 13:00 (GMT) 12/11/2026

 

You can use risk management tools such as Stop-Loss and Take-Profi.