Weekly Special Report: Amazon

 

AMAZON: THE COMPANY

• Amazon is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economic and cultural forces in the world.
• STOCK INDEX PARTICIPATION: Amazon stock is a part of the NASDAQ 100 (USA 100) index, the S&P 500 (USA500), and DOW 30 (USA30) index.

AMAZON: MARKET SHARE (USA and WORLDWIDE)

• AMAZON WEB SERVICES is a market leader with 34% of market share, ahead of Microsoft Azure (24%), Google Cloud (10%), and Alibaba Cloud (5%). The Cloud industry is expected to grow at a compound annual growth rate of 17.9% until 2028, to $791.49B, with Amazon Web Services set to maintain dominance.

AMAZON: EVENTS

• EVENT (THURSDAY, OCTOBER 29, AFTERMARKET): Q3 EARNINGS REPORT. Amazon will release its third-quarter financial results. Amazon is expected to report $202.01 billion in revenue, up 12% from the same period last year ($180.17 billion).  Net income is expected to reach $18.16 billion, up 1.66% from $21.19 billion a year earlier.
• LAST REPORT (JULY 30, 2026): Q2 EARNINGS REPORT. The company reported 200.60 billion in revenue, up 19.62% from the same period last year ( 167.70 billion). Net income reached $62.65 billion, up 244.90% from $18.16 billion a year earlier. Net income beat expectations in 7 of the last 8 reports, while revenue beat expectations in 8 of 8. 

Source: Bloomberg Terminal

AMAZON: STRONG RETURNS FROM AI INVESTMENTS

• AWS CFO SAID THE COMPANY'S LARGE AI INVESTMENTS ARE ALREADY GENERATING STRONG RETURNS  (OCTOBER 16). AWS revenue grew nearly 37% in the second quarter, while its backlog of future contracts reached almost $500 billion, supporting expectations for continued growth. Source: Axios

TECHNICAL ANALYSIS AND PRICE ACTION

• SUPPORT AREA: $195 - $220. Amazon's share price is trading around $252, above the support area between $195 and $220. The stock has tested this area at least five times since November 2025 and recovered, confirming its technical importance. A break below this area, however, could lead to further declines.
• AMAZON STOCK HIT AN ALL-TIME HIGH OF $274.47 (MAY  6, 2026). Amazon stock trades around $249, and if it fully recovers to its previous all-time high, it could see an upside of around 9%. However, the price could also decline.
• FORECAST (Source: Bloomberg Terminal): Goldman Sachs forecasts $ 375;  JPMorgan forecasts $365; Barclays forecasts $365; Citigroup forecasts $350; BNP Paribas forecasts $355;

GRAPH (Daily): November 2025 –  October 2026

Please note that past performance does not guarantee future results

Amazon, October 19, 2026
Current Price:    252

 

Example of calculation based on weekly market trend for 1.00 Lot¹

1. The above calculations are made based on 1.00 lot which is equivalent of 10,000 units
2. Calculations for exchange rate used as of 11:00 (GMT+1) 19/10/2026

 

You can use risk management tools such as Stop-Loss and Take-Profit