Weekly Special Report: Apple Inc. (#APPLE)

 

APPLE: THE COMPANY

• APPLE is a technology company that produces iPhone smartphones, Mac computers, iPad tablets, Apple Watch devices, AirPods, and other consumer electronics and services. RECOGNIZED BRAND: iPhone. The iPhone remains Apple’s largest product category and one of the main drivers of the company’s revenue.
• STOCK INDEX PARTICIPATION: Apple stock is a component of the NASDAQ 100 (USA100), the S&P 500 (USA500), and the Dow Jones Industrial Average (USA30).

 

APPLE: MARKET SHARE (USA and WORLDWIDE)

• APPLE ACCOUNTED FOR 20.2% OF GLOBAL SMARTPHONE SHIPMENTS IN Q2 2026, ranking second worldwide behind Samsung with 22.7%. Apple shipped 55.7 million smartphones, up 14.9% year over year, despite a 7.4% decline in the overall global smartphone market.
• APPLE’S IPHONE SHIPMENTS IN CHINA ROSE 24.4% ANNUALLY IN Q2 2026, despite a 4.3% decline in the overall Chinese smartphone market. Apple reached an 18.1% market share, ranking second behind Huawei with 22.6%.

Source: IDC / Reuters

 

APPLE: EVENTS

• EVENT (MONDAY, NOVEMBER 2, AFTERMARKET): Q3 EARNINGS REPORT. According to Bloomberg, the company is expected to report $113.43 billion in revenue, up around 11% from the same period last year ($102.46 billion). The company is expected to report net income of $29.23 billion, up around 6.5% from the same period last year ($27.46 million).
• LAST REPORT (JULY 30, 2026): Q2 EARNINGS REPORT. According to Bloomberg, the company reported $109.4 billion in revenue, up around 16% from the same period last year ($94 billion). The company reported net income of $29.80, up around 27% from the same period last year ($23.43 million).

 

APPLE: LATEST NEWS

• APPLE'S IPHONE 18 PRO SALES JUMP 23.5% IN CHINA (OCTOBER 19). According to Counterpoint Research, sales of Apple's iPhone 18 Pro series increased 23.5% in China during the first three weeks after launch compared with the previous generation.
• APPLE'S FOLDABLE IPHONE SELLS OUT WITHIN HOURS (OCTOBER 16). Apple's new foldable iPhone Duo, priced from $1,999, sold out within hours of pre-orders opening. Preorders began on October 16, with shipping estimates initially slipping into November before extending further.

 

Source: Counterpoint Research South China Morning Post

TECHNICAL ANALYSIS AND PRICE ACTION

• SUPPORT AREA: $300 – $280. Apple’s stock price has continued to trade steadily above the psychological level of $300, which, together with the $280 level, forms the next support area for the stock price.
• UPTREND: Apple’s stock price has continued to rise in 2026. Compared with the beginning of 2025, Apple’s stock price is now up around 37%, while in 2026 alone, the stock has risen by around 26%. However, the stock could also decline.
• APPLE STOCK HIT AN ALL-TIME HIGH OF $350.92 ON OCTOBER 23, 2026.
• FORECAST (Bloomberg Terminal): TD Coven forecasts $400; Bernstein forecasts $370; HSBC forecasts $366; Citi forecasts $365; Morgan Stanley forecasts $355.

GRAPH (Weekly): January 2025 – October 2026

Please note that past performance does not guarantee future results

 

 

#APPLE, October 27, 2026
Current Price:  342

 

Example of calculation based on weekly market trend for 1.00 Lot¹

1. The above calculations are made based on 1.00 lot, which is equivalent of 100 units
2. Calculations for the exchange rate used as of 08:00 (GMT) 27/10/2026

 

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