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CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 70.91% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing all your money. Read full risk warning.

Starbucks ( #SBUX )

Special Reports - 23/01/2024

23 January, 2024

The example below uses Contracts For Difference (CFDs). Calculations are only on the price of the specific instrument on the date below and calculations indicate a possible profit or loss. No representation or warranty is given as to the accuracy or completeness of this information, consequently any person acting on it does so entirely at their own risk.

Starbucks ( #SBUX ) Weekly Special Report based on 1 Lot Calculation:

GLOBAL COFFEE MARKET:

  • Coffee is one of the world’s most popular beverages today. Hot and cold coffee beverages can be produced from a variety of beans and be served in many forms, such as espresso, cappuccino, americano, etc. Due to its caffeine content, many people drink coffee to give themselves an energy boost; however, it is also believed to offer health benefits, such as lowering the risk of liver cancer, protection against Parkinson’s disease, and an overall healthier heart.
  • The Coffee Market size is estimated at USD 132.13 billion in 2024, and is expected to reach USD 166.39 billion by 2029, growing at a CAGR of 4.72% during the forecast period (2024-2029). (Source: Statista)

STARBUCKS (#SBUX)

  • THE COMPANY: Established in 1971, Starbucks is a worldwide coffeehouse chain boasting over 36,000 locations across 83 countries. The brand offers an array of coffee beverages, teas, and snacks. With a strong presence in the U.S. and China, comprising 61% of its locations, Starbucks is celebrated for its commitment to a welcoming atmosphere in its stores.
  • ONE OF THE MOST VALUABLE BRANDS IN THE WORLD: According to BrandDirectory, Starbucks ranks as the 15th most valuable brand globally in 2024 rising from the number 18 position last year.
  • READY-TO-DRINK MARKET SHARE: 1. Starbucks (40.8%), 2. Stok (20.7%), 3. International Delight (17.6%), 4. Califia Farms (6.2%), 5. Coca Cola (4.6%) (Source: Statista)

NEWS AND EVENTS:

  • EVENT (CONFIRMED: January 30th, 2024 AFTERMARKET - Q1 2024 EARNINGS): Starbucks is expected to have a 16.47% increase in earnings and 9.7% increase in revenue per annum, respectively. Starbucks has beaten 6 of their last 8 revenue estimates and 5 of the last 8 earnings estimates. (Source: Bloomberg)
  • STARBUCKS ANNOUNCES INDIA EXPANSION: Starbucks recently announced its intention to open 1,000 stores in India by 2028. As Starbucks expands into India, it will also be busy growing its presence in the Chinese market, a tea-drinking nation with a newfound taste for coffee.
  • STARBUCKS GROWTH IN CHINA: 65% growth in Starbucks store numbers since 2019, reaching 6,800-plus stores in 800 cities. 9000 stores by 2025. 21 million active loyalty members in China, up 22% year-on-year - mostly younger customers. 5% year-on-year increase in China same-store sales. 8% revenue increase. (Source: Starbucks)

STOCK PRICE ACTION AND FORECASTS:

  • PRICE ACTION: Starbucks stock is currently trading at ~26% below its all-time high of $126.06 (July 26th 2021). The stock has an upside potential of ~35%. Although the price could go down. (Source: Bloomberg)
  • ANALYST FORECASTS: Barclays: $123, Morgan Stanley: $120, Deutsche Bank: $118

STARBUCKS (#SBUX) January 23, 2024
Current Price:93.18

Starbucks

Weekly

Trend direction

UP

Resistance 3

130.00

Resistance 2

115.00

Resistance 1

105.00

Support 1

82.00

Support 2

77.00

Support 3

74.00

Example of calculation based on weekly trend direction for 1 Lot1

Starbucks

Resistance 3

Resistance 2

Resistance 1

Support 1

Support 2

Support 3

Profit or loss in $

36,820.00

21,820.00

11,820.00

-11,180.00

-16,180.00

-19,180.00

Profit or loss in €²

33,771.14

20,013.21

10,841.25

-10,254.25

-14,840.22

-17,591.81

Profit or loss in £²

28,911.42

17,133.28

9,281.18

-8,778.65

-12,704.69

-15,060.32

Profit or loss in C$²

49,571.69

29,376.81

15,913.56

-15,051.91

-21,783.54

-25,822.51

  1. 1.00 lot is equivalent of 1000 units
  2. Calculations for exchange rate used as of 09:00 (GMT) 23/01/2024

Fortrade recommends the use of Stop-Loss and Take-Profit, please speak to your Senior Account ManagerClient Manager regarding their use.

  • You may wish to consider closing your position in profit, even if it is lower than suggested one
  • Trailing stop technique can protect the profit – Ask your Senior Account ManagerClient Manager for more detail
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