Apple Inc. (#APPLE)
September 3, 2026
Risk Disclaimer: The example below is for illustrative purposes only and is based on price movements derived from Contracts for Difference (CFDs). The calculations reflect hypothetical outcomes using historical or specified price data for the relevant instrument on the stated date and are not indicative of future performance. Any reliance placed on this material is strictly at the user’s own risk.
Weekly Special Report: Apple Inc. (#APPLE)
APPLE: THE COMPANY
- APPLE is a technology company that produces iPhone smartphones, Mac computers, iPad tablets, Apple Watch devices, AirPods and other consumer electronics and services.
- RECOGNIZED BRAND: iPhone. The iPhone remains Apple’s largest product category and one of the main drivers of the company’s revenue.
- STOCK INDEX PARTICIPATION: Apple stock is a component of the NASDAQ 100 (USA100), the S&P 500 (USA500), and the Dow Jones Industrial Average (USA30).
APPLE: MARKET SHARE
- GLOBAL MARKETS: APPLE ACCOUNTED FOR 20.2% OF GLOBAL SMARTPHONE SHIPMENTS IN Q2 2026, ranking second worldwide behind Samsung with 22.7%. Apple shipped around 55.7 million smartphones, up 14.9% year over year from 48.5 million units in Q2 2025. (Source: IDC)
- CHINA: APPLE’S IPHONE SHIPMENTS IN CHINA ROSE 24.4% IN Q2 2026. Apple reached an 18.1% market share, ranking second behind Huawei with 22.6%. (Source: Reuters / IDC)
APPLE: EVENTS
- WEDNESDAY, SEPTEMBER 9 AT 18:00 GMT+1: APPLE PRODUCT LAUNCH EVENT “SURPRISE AND SHINE”. The event is expected to focus on the iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple's first foldable iPhone. A successful launch could support stronger upgrade demand, higher iPhone sales, and higher average selling prices, particularly in the premium segment. This could provide a positive catalyst for Apple’s revenue and stock price. (Source: Reuters)
APPLE: LATEST NEWS
- JOHN TERNUS BECAME CEO (SEPTEMBER 1, 2026). One of the main tasks for Apple’s new leadership will be to catch up with competitors and improve the company’s position in artificial intelligence.
- GLOBAL APPLE SMARTPHONE SHIPMENTS ROSE 14.9% IN Q2 2026 TO 55.7 MILLION UNITS, from 48.5 million units in Q2 2025. Apple’s global smartphone market share increased to 20.2%, from 16.3% a year earlier. (Source: IDC)
TECHNICAL ANALYSIS AND PRICE ACTION
- SUPPORT: $300. The Apple stock price has support at the psychological level of $300, which was last tested in late July and early August 2026.
- APPLE STOCK PRICE HIT AN ALL-TIME HIGH OF $347.78 (JULY 29, 2026). Apple’s stock price has risen around 27% in 2026, reaching a fresh all-time high of $347.78 in late July 2026. However, the stock price could also decline.
- FORECAST (Bloomberg Terminal): Wedbush forecasts $400; Bernstein forecasts $370; HSBC forecasts $366; Citi forecasts $365; Morgan Stanley forecasts $360.
GRAPH (Daily): September 2025 – September 2026
Please note that past performance does not guarantee future results
#APPLE, September 3, 2026
Current Price: 323
|
Apple |
Weekly |
|
Market Trend |
|
|
380 |
|
|
360 |
|
|
340 |
|
|
310 |
|
|
305 |
|
|
300 |
Example of calculation based on weekly market trend for 1.00 Lot1
|
Apple |
||||||
|
Pivot Points |
||||||
|
Profit or loss in $ |
5,700 |
3,700 |
1,700 |
-1,300 |
-1,800 |
-2,300 |
|
Profit or loss in €² |
4,906 |
3,184 |
1,463 |
-1,119 |
-1,549 |
-1,979 |
|
Profit or loss in £² |
4,220 |
2,739 |
1,259 |
-962 |
-1,333 |
-1,703 |
|
Profit or loss in C$² |
7,863 |
5,104 |
2,345 |
-1,793 |
-2,483 |
-3,173 |
- The above calculations are made based on 1.00 lot, which is equivalent of 100 units
- Calculations for the exchange rate used as of 12:10 (GMT+1) on 03/09/2026
You can use risk management tools such as Stop-Loss and Take-Profit.
