APPLE

APPLE (#APPLE) weekly special report based on 1 Lot Calculation:

APPLE: AI

• In April 2025, Apple introduced Apple Intelligence, which features Genmoji, Image Playground, and ChatGPT integration across its platforms. By focusing on on-device processing and seamless ecosystem integration, Apple strengthens its position as a leader in privacy-first AI innovation.
• STOCK INDEX PARTICIPATION: Apple stock is included in the NASDAQ 100 (USA 100) index, S&P 500 (USA 500), and DOW 30 (USA30) index.

APPLE: EVENTS

• EVENT (SEPTEMBER 9, 2025): APPLE IS RELEASING IPHONE 17. Apple announced it will hold its iPhone 17 launch event on September 9 at the Steve Jobs Theater in Cupertino. The company is expected to unveil one regular iPhone 17 and two Pro models, with rumors suggesting a new ultra-slim iPhone 17 Air at just 5.5 mm thick, featuring a 6.6-inch screen. The standard iPhone 17 may also get a larger 6.3-inch display with a faster 120Hz refresh rate. In addition to phones, Apple is likely to introduce new Apple Watch models, including the Series 11, SE 3, and a standout Ultra 3 with a bigger screen and faster charging.

APPLE: IPHONE 17 SALES EXPECTATIONS & FORECASTS

• Goldman Sachs sees iPhone revenue growing 5% in FY25 and 7% in FY26, driven by AI features, premium models, and strong upgrade demand.
• Wedbush projects a potential upgrade 'supercycle' fueled by AI: around 300 million iPhones globally are running 4+ years old, setting the stage for ~240 million iPhone sales in fiscal 2025—well above consensus estimates.

APPLE: IPHONE MARKET SHARE

• The iPhone holds ~15–16% of global smartphone unit sales. Samsung leads in unit volume with a ~21.8% share.
• The iPhone dominates the premium segment—capturing nearly 80% of all smartphones sold above $1,000. Thanks to its higher prices and strong margins, Apple also takes ~80% of total profits in the global smartphone market after costs.

APPLE: IPHONE REVENUE SHARE

• In Q2 2025, iPhone represented 47.4% of Apple’s revenue. In fiscal year 2024, the iPhone accounted for about 51% of Apple’s total revenue.

APPLE: TECHNICAL ANALYSIS

• UPTREND SUPPORT LINE: Apple’s stock continues to respect a long-term upward trendline (black), which has acted as reliable support since mid-2020. Several retests, including the sharp rebound in May 2025, confirm that the broader uptrend structure remains intact. As long as the stock trades above this rising trendline, the long-term outlook stays constructive.
• PRICE IS TRADING ABOVE ALL MAJOR MOVING AVERAGES: The price is currently trading above the 100-week (green) and 50-week (blue) moving averages, while consolidating near the 20-week MA (red). The 20-week MA has recently flattened after a period of decline, suggesting that short-term selling pressure is easing. Meanwhile, the rising 50- and 100-week MAs continue to provide a supportive base, reinforcing the longer-term bullish bias. Sustained closes above these levels strengthen the case for continued upside momentum.

GRAPH (Weekly): September 2020– August 2025

Please note that past performance does not guarantee future results.

APPLE: PRICE ACTION

• THE STOCK HIT THE HIGHEST LEVEL SINCE THE 2020 STOCK SPLIT OF $259.89 ON DECEMBER 26, 2024. The stock currently trades around $231.5, and if a full recovery to its recent all-time highs takes place, then it could offer an upside of around 12%. However, the stock price could decline as well.
• ANALYSTS' OPINION: Wedbush forecasts $270, JP Morgan forecasts $255, and Goldman Sachs forecasts $266.

#APPLE, September 2, 2025.
Current Price: 231

Example of calculation based on weekly trend direction for 1.00 Lot¹

1. 1.00 lot is equivalent of 100 units
2. Calculations for exchange rate used as of 09:40 (GMT+1) 02/09/2025

There is a possibility to use Stop-Loss and Take-Profit

• You may wish to consider closing your position in profit, even if it is lower than the suggested one.
• Trailing stop technique could protect the profit