AMAZON (#AMAZON) weekly special report based on 1.00 Lot Calculation:
AMAZON: THE COMPANY
- AMAZON GENERATES THE LARGEST SHARE OF ITS REVENUE THROUGH E-COMMERCE, with “Online Stores” and “Third-Party Seller Services” consistently representing the biggest portion of total net sales in the company’s financial filings. (Source: Amazon Investor Relations)
- E-COMMERCE REMAINS A CENTRAL PART OF AMAZON’S BUSINESS MODEL, supported by Prime membership, fast delivery logistics, and high order volumes.
- E-COMMERCE MARKET SHARE (USA): Amazon holds on average around 38.5%, followed by Walmart with 6.4%.
- 83% OF US HOUSHOLDS IN USA SHOP WITH AMAZON: Furthermore, 92% that shop online use the Amazon platform. In addition, more than 50% of US consumers that start shopping online start with Amazon.
- STOCK INDEX PARTICIPATION: Amazon stock is a part of the NASDAQ 100 (USA 100) index, S&P 500 (USA500), and DOW 30 (USA30) index.
AMAZON: HOLIDAY SEASON
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- 2025 HOLIDAY SEASON EVENTS:
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- Thanksgiving (Thursday, November 27) - A major U.S. holiday marking the start of the festive shopping period and increased consumer activity.
- Black Friday (Friday, November 28) - The biggest retail shopping day of the year, known for steep discounts that drive massive in-store and online sales.
- Cyber Monday (Monday, December 1) - The peak online shopping day following Black Friday, boosting e-commerce sales.
- Christmas Holiday Period (December 24–26) – A crucial period for retail and digital sales, with strong demand for electronics, subscription services, and gift-related spending.
- New Year’s Eve (December 31) – A crucial period for retail and digital sales, with strong demand for electronics, subscription services, and gift-related spending.
AMAZON: Q4 SALES OVER THE PAST 10 YEARS AND EXPECTED SALES FOR Q4 2025
- AMAZON SALES INCREASED EACH Q4 QUARTER FOR THE PAST 10 YEARS. The graph below shows that the period from 2015 to 2024 has seen constant growth in Q4 sales, rising from $35.75 billion in 2015 to $187.79 billion in 2024. This represents an average annual growth rate of around 21%.
- SALES FOR Q4 2025 EXPECTED: $211.31 Billion. The company is expected to report $211.31 billion in revenue for the current quarter, which would be an increase of around 12.5% compared to the same period last year and an absolute new record ($187.79 billion).
Data Source: Bloomberg Terminal
AMAZON: PRICE ACTION
- LAST YEAR (DECEMBER): AMAZON STOCK PRICE ROSE 5.46% IN DECEMBER 2024. The Amazon stock price rose 5.46% in December last year, responding favourably to fresh, record sales and record quarterly Q4 2024 revenue expectations.
- AMAZON STOCK PRICE HIT A FRESH ALL TIME HIGH OF $258.38 (November 3, 2025).
- ANALYST OPINION: Morgan Stanley forecasts $315; JPMorgan forecasts $305; Citigroup forecasts $320; Deutsche Bank forecast $300; Wedbush forecasts $340;
#AMAZON, November 26, 2025.
Current Price: 229
|
AMAZON |
Weekly |
|
Trend direction |
|
|
300 |
|
|
270 |
|
|
250 |
|
|
210 |
|
|
205 |
|
|
200 |
Example of calculation based on weekly trend direction for 1 Lot1
|
AMAZON |
||||||
|
Pivot Points |
||||||
|
Profit or loss in $ |
7,100 |
4,100 |
2,100 |
-1,900 |
-2,400 |
-2,900 |
|
Profit or loss in €2 |
6,141 |
3,546 |
1,816 |
-1,643 |
-2,076 |
-2,508 |
|
Profit or loss in £2 |
5,383 |
3,108 |
1,592 |
-1,440 |
-1,820 |
-2,199 |
|
Profit or loss in C$2 |
10,006 |
5,778 |
2,960 |
-2,678 |
-3,382 |
-4,087 |
- 1.00 lot is equivalent of 100 units
- Calculations for exchange rate used as of 13:00 (GMT) 26/11/2025
There is a possibility to use Stop-Loss and Take-Profit.
- You may wish to consider closing your position in profit, even if it is lower than suggested one.
- Trailing stop technique could protect the profit.